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Your glow-up is just a few clicks away thanks to our collection of self-tanning products at Fake Bake. With lotions, serums, mousses and more, we offer all kinds of options for getting a rich, bronze tan at home. Plus, we have all the accessories you need to achieve a perfectly consistent, streak-free tan that lasts for weeks. And although we're a favorite with celebrities and salon professionals, our affordable prices make these award-winning products accessible for everyone.

Thanks to our patented self-tanning formula that works with every skin tone and skin type to produce a natural-looking, radiant glow, we've become a leader in at-home tanning. This formula enhances your skin's own pigments to produce a beautiful tan that's never has that orange fake tan tint. Instead, you get natural glow without the use of any harsh chemicals on your skin. Discover why the Fake Bake tan is the best in the business by shopping for self-tanners and at-home tanning tools on our site.