Traditionally, when winter rolls around, that means your tan will fade and leave you looking pale. Not only can it be depressing when the days get shorter and the weather gets colder, but it can also be disheartening to watch your golden glow fade away.

Thankfully, you don’t have to stick with tradition, you can use self-tanner to keep your tan going strong all year long! However, you want to make sure it looks believable. If your friends and family know you’ve been spending a lot of time inside, then showing up with a darker tan than you’ve had all summer might raise some eyebrows! If you’re looking for ways to make your winter tan believable, consider our top tips below.

Choose the Right Self-Tanner

The first thing you’ll need to do when making your winter tan believable is to choose the right self-tanner. You want to find a shade that will enhance and highlight your natural skin tone. For a more subtle or gradual tanning process, you might consider using self-tan lotion. Application of our Original Self-Tan Lotion is quick and easy, and you get to decide how deep your tan is by how often you apply the product.

Tanning Water is another option you might want to try. Not only will it give your skin a sun-kissed look, but it will also refresh your skin at the same time. Winter weather can be incredibly drying for your skin, so adding a little more moisture, in addition to some color, is a good idea at this time of year.

2. Take Time to Prep Your Skin

After finding the right self-tanner, you’ll need to make sure you prep your skin properly to make your winter tan believable. It’s in your best interest to exfoliate and moisturize your skin before you add any tanning product. Using exfoliating wipes or a mitt can help you with this endeavor, and you’ll want to pay special attention to the parts of your body that get the driest, including elbows, knees and ankles.

Prepping your skin will help ensure that your self-tanner applies evenly, but it will also help your tan last longer. Plus, it feels really good to get rid of the dead skin cells and make your skin supple and soft.

Use the Right Accessories

Nothing is going to give away the fact that you’ve used a self-tanner like having the palms of your hands turn a different color. To reduce the chances of the tanner staining your hands, make sure you use the right accessories. All our self-tanning products come with application gloves, but a self-tan application mitt or even a brush can also be helpful in evenly distributing the self-tan product – without leaving telltale stains on your hands.

Keep Your Color Throughout the Year

Winter may be inevitable, but you don’t have to spend the colder months being pale if you don’t want to be. Using self-tanner is a great way to maintain your bronze glow even when the days are shorter and darker. At Fake Bake, we offer a wide selection of products and accessories to help you look and feel your best all year. Find your favorites today!