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Fair Gradual Self-Tan Lotion

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7 Reviews

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Fair Gradual Self-Tan Lotion

Fake Bake Fair Self-Tan Lotion has been specially formulated for people with fair complexions. If you've struggled with orange-toned tanners in the past or simply want to go for a subtle glow, this is the Fake Bake lotion for you. It's easy to apply and provides a lit-from-within radiance that's absolutely stunning.

Fake Bake Fair Lotion features an easy-glide formula and cosmetic guide color, enabling even the most inexperienced self-tanners to apply the product with ease and confidence. The formula contains naturally-derived tanning agents DHA and Erythrulose to achieve a consistent, golden tan. Directions for how to use Fake Bake Fair Self-Tan Lotion can be found below. If a darker tan is desired, Fake Bake Fair can be re-applied over consecutive days, giving complete control of the color development.

Tanning Perfection Directions:

  • Shake gently before use.
  • Always wear waterproof gloves when applying.
  • Apply in the evening and allow tan to develop overnight.
  • Apply small amounts of lotion in a circular motion on the body.
  • Lightly glaze over elbows, hands, knees and feet. Bend elbows and knees when applying.
  • To build up a darker tan, re-apply nightly until you achieve the tan you require.
  • Re-apply once a week and use Fake Bake maintenance products to extend life of tan.


  • Size: 6 fl oz (170 ml)
  • Skin Types: Normal, Oily, Dry
  • Skin Tones: Fair, Medium
  • Development Time: 4-6 hours (For a deeper tan, guide color can be left on for up to 8 hours.)
  • Includes application gloves
  • Cosmetic guide color assists in application


  • "Best Self-Tanning Product." - Hair Flair & Beauty
  • "Summer Beauty Award." - Grazia
  • 5
    Fake bake fair

    Posted by Kim Spotts on 6th Oct 2020

    I am fair skinned. Of all the tanners I have tried this one is far and away the best. The color is so natural. Application is so easy. I highly recommend!!

  • 5
    Fair Gradual Self-tan lotion

    Posted by Christie LeClair on 15th Jul 2020

    Love this product! Goes on evenly and doesn’t leave me orange or streaky. Also loved the free gift. I had recently purchased this product from Ulta and it was green. I returned it and they gave me another that was green. It was nice to see that it’s actually supposed to be brown when I ordered directly from Fake Bake. I think Ulta has an old batch.

  • 5
    Fair Gradual Sunless Tanner

    Posted by Jenni Buchanan on 20th May 2020

    This tanner is BY FAR the BEST sunless tanner I have ever used. It smells amazing, it’s easy to apply, goes on even, doesn’t leave streaks, and it doesn’t turn me orange!

  • 5
    Fake bake fair

    Posted by Kim on 4th Jun 2019

    I love this product. I am fair skinned and always so nervous to use tanners. . The result is so natural. I’ll never use anything else.

  • 5
    Fair Gradual Self-Tan Lotion

    Posted by Manda on 23rd Apr 2019

    This self-tan lotion has a pleasant smell unlike most other ones that I've tried. The color is very natural looking on my fair skin too.

  • 5
    Fair Self Tanner

    Posted by Kim S. on 13th Jun 2018

    I have very fair skin. Since self tanners came on the market I have tried several. I have suffered through streaks and patches and shades of orange I didn't even know existed. I tried Fake Bake Original Formula last year and LOVE IT! was just a tad too dark for my so very fair skin. Don't get me wrong my skin looked fantastic just a little too "fake" for my liking. When i saw this version of Fake Bake I could not wait to try it! This product does NOT disappoint! I highly recommended this product to all my fair sisters. The color is so natural and gradual! I love it!