How Does It Work? Using three tanning agents – Dihydroxyacetone (DHA) boosted by DMI & Erythulose – Fake Bake works with your own unique skin tone to produce a darker pigmentation on your skin’s surface. By enhancing your skin’s own pigments, Fake Bake will give you a natural-looking tan that lasts longer. Fake Bake also has a built-in color guide so you can see where you’re applying the self-tanning product on your skin, ensuring streak-free application. Thus, you get a perfectly even golden bronze tan, every time.
Fake Bake is paraben-free so you can feel secure knowing you’re using a safe and healthy product – a product you can even use safely on your face. (Patch test for sensitive skin.) The same Fake Bake product actually works for everyone – no matter what skin tone or skin type you have – because our ingredients work to enhance your skin’s unique pigment. Each application lasts a week.