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What's New

Discover the newest additions to our collection of the Fake Bake self-tanners and accessories in this online collection. From exfoliating body wipes and tanning water to self-tan remover and tanning gloves, we've got a little bit of everything to keep you up-to-date on the latest innovations in getting a gorgeous, natural-looking glow at home. We're always trying to come up with new and inspired products, which is why you'll never know exactly what you'll find in our What's New collection. Keep checking back to discover all kinds of exciting items featuring the Fake Bake flawless tan formula.

What is Fake Bake?

If you're new to self-tanning, you might be wondering what makes Fake Bake different from the other brands out there. The difference is all in our patented self-tanning formula, which works with every skin tone and every skin type. It enhances your skin's own pigments, giving you a beautiful bronzed look rather than an orangey finish. It also won't stain clothes or leave behind unpleasant odors. Just apply at home and get the amazing tan you want in a matter of hours. It's as simple as that.

The Best Fake Tan Products

Depending on what our latest releases are, you might find streak-free indoor tanning lotions, a back tanning mitt or even tanning water. These exciting creations are just the latest developments in our commitment to creating safe, fast and effective at-home tanning products. Make Fake Bake your go-to resource for high-quality products like these as well as tips and information for getting an amazing tan without putting your skin's health at risk. When you use our self-tanning sprays, mousses, lotions, gels and accessories, you'll enjoy a natural glow at an affordable price.